What is the Mobile Web?
The Mobile Web is the same as the Web that you access from your desktop or laptop computer with one important difference – the Mobile Web is accessed using cell phones.
For several years, growth of the Mobile Web was hampered by the limited capabilities of available handsets and the technical limitations of the networks they ran on.
The past few years has seen the rapid deployment of high-speed networks and more sophisticated handsets. 3G and High Speed Packet Access (HSPA)are being rapidly deployed worldwide.
And Smartphones, such as Apple’s iPhone, RIM’s Blackberry and phones based on Google’s Android operating system are changing the way people access the Internet.
Advanced technologies, such as the Opera Mini browser – available for a large variety of simpler devices, such as Motorola’s RAZR handset, are bringing the Mobile Web to more and more users.
Here are a few statistics on current and projected Mobile Web use:
- 5.8 billion mobile subscribers worldwide by 2013. No other media channel offers anything like this reach.
- Smartphone sales will be 29 percent of all cell phones by 2014. This means a richer Mobile Web experience for mobile users and an opportunity for those marketing on the Mobile Web.
- 3G and even faster networks based on High Speed Packet Access (HSPA)are being rapidly deployed worldwide.
- 60 percent of the world’s population is now covered by a next-generation High Speed Packet Access mobile network (3G).
- By 2011 analysts expect data to be bigger than voice. Mobile Internet users will be sending and receiving more data in one month than in the whole of 2008.
- No matter how bad the world recession becomes, mobile services revenue will continue to increase (ABI Research).
In these pages, we’re going to show you why you need to get your Mobile Web house in order right now.
Find out more by calling OrangeCat today at 859-544-9005.
