Having a blog or a traditional website to send them to from time to time to retrieve information would be advantageous to have, but it is not necessary to get your email marketing campaign up and running.

According to the Direct Marketing Association, a properly executed email marketing campaign had an average ROI (Return-on-Investment) of $45.65 for every $1.00 spent. That’s a phenomenal return!

So how do your implement an email marketing campaign that will do that for your business?

Here’s how to start:

Email “Preferred Customer” Lists
When someone is in your store, it is the perfect time to ask for their email address. Hopefully, you have had a friendly encounter and their resistance to giving you the information is lessened. Get the email address any way you can. On a form, a card, whatever. And – this is very important – make sure to explain that they will receive a confirmation email with a link that they will have to click on to get their benefits. Also, give them some instructions to take home to be sure they receive your email.

You then copy those names and email addresses into your email campaign application, and mail to them on a regular basis. Once a month is probably too few and several times per week is probably too much, unless you have a special reason for doing so.

Choosing the correct email application for your needs is crucial. We can help you choose the right one and install and configure it for you.

Don’t have the time or the technical expertise to set up and maintain an email program and mailing list? Need someone to format your emails and make sure they get sent? Need help with sign up and customer takeaway materials?

Orange Cat can take care of all your email marketing needs. Call us today at 859-544-9005 and we’ll take over from there.

One deals with keeping your WordPress installation and all of it’s plugins up-to-date and the other shows how you can increase the security of your WordPress blog by replacing the default “admin” user with a more secure one.

There is no better way for a local business to begin to dominate it’s local market than by using WordPress as it’s primary Internet outlet. And we’ve devised some great ways for you to use it.

And you don’t need to know a thing about WordPress, blogging or email marketing to take full advantage of it’s search engine magnetism to boost your business.

To keep up with what’s going on with these changes and get some great local marketing tips, sign up for Updates via Email at BobStovall.com.

WordPress is ideally suited for so many online business applications that we have no doubt we’ll be busy keeping up.

So, if we are going to specialize in WordPress development, we are going to use WordPress in even more places than we have in the past. This website is now powered by WordPress and the OrangeCat.net website will be changed over in the coming days.

If you really want to light a fire under your online marketing, ask us what WordPress can do for you. Call Bob @ 859-544-9005 for a free initial consultation.