Marketing Help for Local Businesses

“Al’s auto repair business was slower than he thought it should be. It was certainly slower than last year because some of his customers, concerned about the state of the economy, were putting off periodic maintenance.

“Al put an email marketing strategy into practice and began offering his customers “Preferred Customer” status if they signed up for his email list.

“Now Al could send out reminders when customers were due for routine service. But, just as importantly, he could let them know how deferring maintenance could cost them more money in the long run.

“It took a little while, but Al’s shop is humming again. And those customers will remain loyal even after the economy cranks up again.”

Just because you’re a small shop doesn’t mean you shouldn’t be using the same sales tools that the big dealerships are using.

Sending your customers a care-care reminders for maintenance items, such as oil changes and periodic service can keep you busy all year round.

Offering them a discount for their birthday can spur them to make an appointment that might have put off and scores some “personal service” points for your business.

A recent study revealed that $1 spent on email marketing brings in over $50 on average. It works especially well in local markets. Get your’s today.

Call us at 859-544-9005 for even more ideas on how you can grow your business with WordPress and email marketing.